You read the news. You know that the tide has turned. Corporate employers are laying off workers by the tens of thousands.
I run a small business and I work with dozens of large corporate clients. I can instantly recognize the employees who have job security and those who don't. To me, it’s obvious. The ones that are at most risk usually fall into one of these four categories.
A lack of return on investment (ROI)
In 2022, Twitter laid off more than 50 percent of its workforce. Did anyone really even notice? I'm a frequent user and it hasn't impacted my life one bit. During the 2009 recession, the world watched as our biggest companies laid off thousands — and guess what? Those same companies wound up being as profitable as ever.
Don't believe me? Caterpillar, Starbucks and Alcoa — three big names — laid off about 60,000 employees in 2009 and 2010 between them. How did they do afterwards? Caterpillar's profit in 2011 was 83 percent higher than 2010, Starbucks' profits almost tripled in 2010 and Alcoa saw revenues increase 14 percent. There are countless examples of this.
Which begs the question....
What were those employees even doing? If tens of thousands of people could lose their jobs, while the companies they worked for not only continued forward but prospered like never before, what does that say about those workers?........