Dollar General says 2,000 items will actually cost $1 or less. What’s included?

(NEXSTAR) – Dollar General is refocusing on the price point that inspired its name. The discount retailer will offer 2,000 items for sale for $1 or less, CEO Todd Vasos said in an earnings call this month.

Following years of sky-high inflation, dollar stores around the country have been forced to raise the prices of many items on their shelves. At the same time, the popularity of dollar stores has been rising, as shoppers seek out cheaper alternatives.

Vasos said the recent spike in gas prices has sent more customers their way. “When that (gas) price hits that $4 mark and then crosses it and then sustains for a while, you start to see that trade-in come in and you start to see that our core customer needs us most.”

Now, Dollar General’s CEO said the........

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