The Democrats’ next campaign should appeal to their base, not swing voters

Many people are drawing the wrong conclusions about what happened in the 2024 election. The conventional wisdom is that large swaths of population groups shifted their political allegiances to Donald Trump, propelling him to victory over Kamala Harris.

A more careful reading of the data, however, shows that those conclusions are inaccurate, and the biggest problem for Democrats was a failure to turn out Democratic voters. Coming to terms with the unfounded faith in voter persuasion – at the extent of tried and true voter turnout programs – will have profound implications for the future of the Democratic party and the country.

The cause of the confusion is the fact that Trump won dozens of counties across the country that voted for Joe Biden in 2020. Seeing that the Democratic margin had shrunk or evaporated in these places, most in the media rushed to report a massive national shift to the right, replete with graphics showing maps with red arrows pointing rightward.

Looking more closely at the results and comparing them to the data from the 2020 election, one can see that while the counties did swing, the voters, for the most part, did not. What leaps out from a careful comparison is the finding that Democratic........

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