Brits have never taken to teeny tiny swimming briefs – but with celebrities getting on board, I took the plunge

Europeans are better at almost everything than us Britons, from food, weather and Eurovision to – ahem – football. But one place they lose, trousers down, is in acceptable male beachwear. Only on the beaches of Saint-Jean-de-Luz, Gran Canaria and Ostseebad Warnemünde will you find the local men confidently peeled down to nothing but a tiny pair of swimming briefs or, worse still in beach cafes come lunchtime, just the briefs with socks and sandals.

The British wouldn’t usually be seen dead in such figure-hugging monstrosities. Why is this? Has our collective modesty led us to a national repression? Or is there simply an unspoken British tradition of preferring to avoid implying: “Here are my genitals. Please rate them.”

Tight, brief-style men’s swimsuits became popular in Australia at the start of the 20th century. The former Australian prime minister Tony Abbott was noted for his “budgie smugglers” – a term used in Australia, New Zealand and the UK as “a jocular reference to a man’s tight-fitting swimming costume or swimsuit appearing as if he........

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