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The government is rubbish at social media. And no, a new PM won’t change that

3 14 0
18.07.2019

In unsure political times, one has to cling to particular certainties. Mark Francois’s face will grow redder and angrier the longer we delay Brexit. By January 2020, he should be visible from space. Chuka Umunna will, at some point, leave the Lib Dems to create a party called Alternative Change Politics, which he will leave within 45 minutes of registering it. Jeremy Corbyn will keep finding new and exciting ways to disappoint you. And regardless of who the new prime minister is, the government will continue to be absolutely rubbish at social media.

Last week the government announced it was setting up the adorably pathetic Office for Tackling Injustices, a new department that will use data and statistics to combat inequality across the country. It should be able to do a great deal of good in the four weeks it exists before Boris Johnson duly scraps it. To accompany the launch, Downing Street’s official Twitter account (a set of words that feel as incongruous and nauseating together as “fizzy cheese” and “Andrew Neil’s muscular thighs”) showed it was down with the kids by releasing a bafflingly crummy video.

What conveys how hi-tech the government’s new Injustice Tacklers are better than a Clipart image of a laptop and Matrix-style graphics (possibly a reference to the way that the Tories have successfully managed to........

© The Guardian