Apparently, South Korea’s millennials are getting ribbed by gens Z and Alpha as mercilessly as their western counterparts. The BBC explains they are getting labelled and parodied as “Young 40s”. It’s a term that used to have positive connotations – youthful and “with it” (yes, an expression no one youthful or “with it” uses) – but is now more mocking. A “Young 40” is a try-hard, clinging to a dearly held idea of their own relevance.

Some Young 40s the BBC interviewed sounded wounded and confused by their new status. “I’m just........

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