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My olive oil is uncool, apparently. Welcome to the world of microsnobbery

18 0
03.08.2026

‘Are we living in an “era of microsnobberies”? Writing in the Washington Post last week, the lifestyle influencer Victoria Wolff asserted that we are, claiming that the fragmentation of American taste facilitated by, and expressed through, social media had created a new phenomenon of “hundreds of tribes” judging each other on highly specific sets of status signifiers.

Wolff cited a few – “your children’s lunch boxes, whether your roses are native and if your olive oil has a story” – that left me feeling like a grubby little peasant with my narratively inadequate oil, but also relieved not to live in Amagansett in........

© The Guardian