There’s something weird going on with Melania Trump. I know that’s an evergreen statement – but bear with me, OK, because we’ve got a bit of a mystery on our hands. The former first lady, you see, has a memoir coming out on 8 October. There’s nothing particularly surprising about this: every grifter who spent five minutes in the Trump White House seems to have written a tell-all book. It was inevitable the first lady would put pen to paper at some point. After all, if there’s a dollar to be squeezed from something – be that Mother’s Day jewellery, Bibles, steaks or cryptocurrency – you can be sure to find a Trump with their hands out.
What is surprising is how little fanfare there has been around this new book – which is simply titled Melania. Indeed, unless you keep a close eye on the Trumps, you may have missed news of the forthcoming memoir altogether. We’re only a few weeks away from the release date and there hasn’t been a big press tour. This seems bizarre. Presuming Melania wants to sell as many books as possible, you’d have........