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#MainBhiChowkidar backfires after an automated tag

14 1 890

It is good to be tech-forward. But, it is even better to avoid embarrassment. Prime minister Narendra Modi’s social media team and the BJP’s IT cell would have learnt this the hard way these past few days. To return Rahul Gandhi’s verbal volley “chowkidar chor hai”—the prime minister has often called himself a “chowkidar at the service of India”—the BJP launched the “Main bhi Chowkidar” online campaign. Only, it backfired. On Twitter, faithfuls and loyals were surprised to see the prime minister’s personal Twitter........

© The Financial Express