The first thought that anybody trying to build a successful e-commerce store has is getting enough traffic. Although traffic is a very important metric, it isn’t the one that you should focus most of your attention on. Increasing conversion rates is often overlooked and is one of the essentials to a successful e-commerce store.
If people aren’t buying when they come to your store then it doesn’t matter how much traffic you have. There’s a reason that people are not following through to make a purchase. Making a few changes could bring in added revenue without increasing traffic. In this article, we will go over several of those changes.
Understand your customers
Understanding the customer is an essential part........