Opinion: Fake authenticity is Gen Z’s latest trend

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It’s becoming a cliche to say that Generation Z overthinks. We’re known for overanalyzing conversations and second-guessing how we come across. But, that explanation feels too shallow for what’s actually happening.

On platforms like TikTok, identity is no longer just expressed; it’s constantly evaluated. It’s not just about how you look, but how you come across — whether you seem intelligent or performative, effortless or carefully curated, classic or just following a microtrend.

The “performative male” trend fits seamlessly into this environment — men wear a tote bag, carry matcha in one hand, feminist literature in the other and listen to curated playlists featuring Clairo. These traits function to signal a kind of desirability to women.

The same is true for aesthetics. Getting dressed is no longer just about personal taste. On TikTok, stylistic choices are determined by the vibe they project, from quiet luxury to nonchalance to........

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