An Open Letter to ICE Barbie From the Mattel Corporation |
Dear ICE Barbie,
While we at Mattel remain focused on developing Barbies to represent the dreams of every child, we regret to inform you that we have reached the difficult decision to end our relationship with you, effective immediately. This was not an easy decision to make, especially given the investments made to build out an extensive wardrobe of Barbie-sized balaclavas and tactical skorts, but focus group research has now affirmed our earlier suspicions of your limited appeal.
Unlike the enthusiastic kids who were introduced to Astronaut Barbie’s cosmic missions or Rock Star Barbie’s show-stopping talent, only a very small subset of children connected with ICE Barbie’s adventures in Home Depot parking lots and at high school graduations. “I love all the different Barbies. They do so much awesome stuff,” said five-year-old Christine Philips........