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Sacha Baron Cohen Reveals His Painful Sarah Palin ‘Dilemma’

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“If they’re not laughing, it’s not funny.”

That has always been Sacha Baron Cohen’s mantra when it comes to creating comedy. And while his most recent project, the Golden Globe-nominated Showtime series Who Is America? did a lot more than just make viewers laugh, he never loses sight of that primary objective.

Case in point is the interview he conducted last year with former vice presidential candidate Sarah Palin, with him in character as right-wing conspiracy theorist Dr. Billy Wayne Ruddick Jr. PhD. Even after Palin outed herself as one of his victims, giving the show more publicity than Baron Cohen could have ever asked for, he decided to cut her segment from the show.

Why? It simply wasn’t funny enough.

“Just like her candidacy for vice president, she wasn’t good enough to make the show,” Baron Cohen told me during our interview in front of a live audience at the SAG-Aftra Foundation, which you can hear in full on this week’s episode of The Last Laugh podcast.

The British comedian behind the iconic characters Ali G, Borat and Brüno is a relentless........

© The Daily Beast