‘Unfrosted’ Is Proof Jerry Seinfeld Has Lost His Touch

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Unfrosted, Jerry Seinfeld’s semi-fictionalized Pop-Tarts origin story, could’ve used more time in the toaster. The movie is an underbaked pastiche of ’60s nostalgia, with none of the edgy comedy Seinfeld has been bemoaning the loss of. The comedian isn’t just out of touch—he’s lost his.

“No Pop-Tarts-related media will ever top the conclusion to last December’s Pop-Tarts Bowl, which ended with a human Pop-Tart mascot committing suicide by lowering himself into a giant on-field toaster (while holding a sign that said “Dreams Really Do Come True”) and then emerging out of a distant kitchen slot as a toasted edible treat that the winning Kansas State football team hungrily devoured. Corporate marketing at its most surreal, it deservedly became a late-2023 viral sensation, and highlighted the abject absurdity of this event’s every aspect. In the face of such a performance-art masterpiece, what hope was there for any competing breakfast-food entertainment?

Accepting that formidable challenge is Jerry Seinfeld, who directs, co-writes, and headlines Unfrosted, a new Netflix comedy, out May 3, about the creation of the famed morning snack. Boasting an enormous roster of funny men and women in a tale that’s fashioned in a 1960s Space Race mold, it’s an amusing trifle of a feature,........

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