From stadium to the wild: Sports clubs as new champions of biodiversity |
When you walk around the Groupama Stadium in Lyon (France), you can’t miss them. Four majestic lions in the colours of Olympique Lyonnais stand proudly in front of the stadium, symbols of the influence of a club that dominated French football in the early 2000s. The lion is everywhere in the club’s branding: on the logo, on social media, and even on the chests of some fans who live and breathe for their team. These are the ones who rise as one when Lyou, the mascot, runs through the stands every time the team scores a goal. Yet while it roars in the Lyon stadium, in the savannah, the lion is dying out.
On the ninth day of Ligue 1 (whose matches took place from October 24 to 26, 2025), there were twice as many people in the stadium for the Lyon-Strasbourg match (just over 49,000 spectators) as there are lions in the wild on the planet (around 25,000). Lion populations in Africa and India fell by 25% between 2006 and 2018, like many other species on the planet, according to the International Union for Conservation of Nature (IUCN).
This is a striking paradox: while the sports sector is booming – often capitalising on animal imagery to develop brands and logos and unite crowds around shared values – those same species face numerous threats in the wild, weakening ecosystems without fans or clubs being truly aware of it.
This paradox between the omnipresence of animal representations in sport and the global biodiversity crisis was the starting point of a study published in BioScience. The study quantified the diversity of species represented in the largest team sports clubs in each region of the world, on the one hand, and assessed their conservation status, on the other. This made it possible to identify trends between regions of the world and team sports (both women’s and men’s).
The goal was to explore possible links between professional sport and........