Celebrating 150 years of Liberty’s DNA – fusing design, nature and art

The world-famous Liberty department store in London celebrated its 150th anniversary this year. Describing itself as “an extraordinary laboratory of creativity, generating inventions, innovations, and original expressions of form and thought”, 2025 has seen a year-long programme of exhibitions, installations and special collections.

An exhibition entitled I am. We are. Liberty., located in the east gallery on the fourth floor of the London store, was a rare view into the Liberty archive. Showcasing 330 different print designs from the late 1800s right up until the Liberty Retold fabric collection for Spring/Summer 25.

The exhibition was curated by Ester Coen and co-curated by Silvia Spagnol, with all the designs originating from the company archives. Designed as a travelling exhibition, I am. We are. Liberty. was transported to the UK pavilion at the World Expo in Osaka, Japan,, in August, in honour of the brand’s early influences.

At the same time, a giant installation, an enormous patchwork house by The Patchwork Collective represented the brand’s living history via a community project that invited artisans, makers and designers from around the world to........

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