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Why vegan activists should switch gears

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Vegan groups have been using billboards in Canada’s Atlantic region to denounce dairy farming practices and warn consumers that dairy is scary.

Some of these ads show a picture of a young calf, saying that someone took its mom, its milk and then its life.

All this is meant to encourage people to switch to a plant-based diet. But these tactics also risk widening the divide between anti-meat advocates and barbecue enthusiasts, especially during these summer months.

Canada is home to about 460,000 vegans, according to the latest estimates by Dalhousie University; the study also finds there are almost 2.7 million vegetarians in Canada.. That number is increasing, and it’s estimated that the number of Canadians going meatless or eating less meat could exceed 10 million by 2025.

The rise of plant-based diets — and the growing number of vegans — has allowed them to openly embrace their food preferences and restaurants and food manufacturers are obliging them. For years, most consumers adhering to a strict dietary regimen without meat had to make most of their meals at........

© The Conversation