The 6-7 craze offered a brief window into the hidden world of children |
Many adults are breathing a sigh of relief as the 6-7 meme fades away as one of the biggest kid-led global fads of 2025.
In case you managed to miss it, 6-7 is a slang term – spoken aloud as “six seven” – accompanied by an arm gesture that mimics someone weighing something in their hands.
It has no real meaning, but it spawned countless videos across various platforms and infiltrated schools and homes across the globe. Shouts of “6-7” disrupted classrooms and rained down at sporting events. Think pieces proliferated.
For the most part, adults responded with mild annoyance and confusion.
But as media scholars who study children’s culture, we didn’t view the meme with bewilderment or exasperation. Instead, we thought back to our own childhoods on three different continents – and all the secret languages we spoke.
There was Pig Latin. The cool “S” doodled on countless worksheets and bathroom stalls. Forming an L-shape with our thumb and index finger to insult someone. Remixing the words of hand-clapping games from........