Spotify Wrapped reminds us even our leisure time is being surveilled and sold |
Each year as Spotify Wrapped drops, social media timelines fill with neon slides declaring who we “really” are. We trade our top artists and most-played songs like postcards from a year already fading.
It feels communal, a party game to end the year of listening. But this cheerful ritual shows how deeply surveillance has woven itself into our leisure – and, how readily we accept it. It’s what the social psychologist and philosopher Shoshana Zuboff describes in her book The Age of Surveillance Capitalism the “claiming of human experience as free raw material” for predictive data.
Wrapped does more than reflect our taste. It turns private listening into public connection, and connection into content. What looks like play can instead be seen as work. And what feels like recognition of our uniqueness is a reflection of how well we have conformed to the algorithm.
No one’s 20s and 30s look the same. You might be saving for a mortgage or just struggling to pay rent. You could be swiping dating apps, or trying to understand childcare. No matter your current challenges, our Quarter Life series has articles to share in the group chat, or just to remind you that you’re not alone.
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Five tips for becoming a cinephile in the age of streaming algorithms