Does the exodus to UpScrolled signify the end of TikTok?

Until recently, you might have never heard of the TikTok competitor UpScrolled. But as of Jan. 29, the app reached No. 1 one in Apple’s app store as disgruntled TikTok users in the United States rushed to sign up.

The exodus to UpScrolled comes after a group of American investors, including Oracle founder Larry Ellison, acquired a majority stake in TikTok’s U.S. operations on Jan. 22, a day before the deadline set by President Donald Trump for the app’s U.S operations to be separated from Chinese parent company ByteDance.

Trump and other American officials have long pushed for acquiring TikTok’s U.S. operations, citing concerns over China accessing the data of U.S. citizens. However, soon after the acquisition, TikTok users started complaining of shadow banning, a disputed tactic whereby people suggest social media sites will allow you to post, but will not allow anyone else to see what you post.

The acquisition comes amid civil unrest in the U.S. as Immigration and Customs Enforcement officers (ICE) conduct raids in cities like Minneapolis that have resulted in multiple deaths and hospitalizations. Concerned users have been uploading video documenting ICE’s actions, but began to notice their videos were not garnering any attention on TikTok, or sometimes, not uploading at all following the acquisition.

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