Since the US–Israel war against Iran began in late February, images of giant billboards in Tehran have been ubiquitous across traditional and social media. These billboards have been placed in some of the busiest and most visible parts of the city, and are constantly being updated to reflect current events.

Iran has long used public spaces as a tool of political communication. Since the 1979 Islamic Revolution – and especially during the Iran–Iraq War – the regime has erected murals and billboards to display revolutionary imagery, war memorials and ideological messages.

Today, these billboards are designed not only for local audiences, but also for global digital circulation. Depicting powerful imagery, slogans and symbolic representations, they serve a dual function:

to reinforce a sense of collective identity, national unity and shared emotion during a time of crisis

to reinforce a sense of collective identity, national unity and shared emotion during a time of crisis

to serve as a tool of propaganda for the state, at times featuring Hebrew and English alongside Farsi (Persian).

to serve as a tool of propaganda for the state, at times featuring Hebrew and English alongside Farsi (Persian).

Researchers argue these billboards are part of a broader visual communication strategy on the part of the state. They are intended to be photographed, posted and shared widely on social media as a way of projecting power and resistance to a global audience (even with a months-long internet blackout in place).

So, what do the billboards say, and what’s the deeper........

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