Trying Veganuary might be challenging. Here’s some tips on keeping going |
In January some people start the year by trying to eat fewer animal products. Veganuary, as the campaign is called, began in 2014 and now attracts 25.8 million people worldwide.
One reason for trying Veganuary is a growing interest in acting in ways that reduce one’s environmental impact. And one of the key ways to do this at an individual level is to reduce the amount of meat consumed in one’s diet.
Various bodies, such as the Intergovermental Panel on Climate Change and the UK’s National Food Strategy, have cited large-scale meat reduction as a way to help address the climate emergency.
As its name suggests Veganuary is framed as a short-term challenge, by the campaign itself and other supporting organisations, such as The Vegetarian Society, with messaging focused not on what is being lost, but on new and exciting foods to cook at a time of year when people often try something new.
But for many participants changing long-established behaviour is hard. Changing eating........