How a Quick Breakfast Idea Made It to Shark Tank & Grew Into a Rs 25 Crore Business |
Breakfast is supposed to be the easiest meal of the day. But for millions of Indians, it’s either too carb-heavy, too unhealthy, or too rushed to think about at all. Between early mornings and long commutes, protein often disappears from the plate — even though our bodies need it the most at the start of the day.
This broken breakfast reality is what bothered Yash Kalra, a 26-year-old entrepreneur who decided that convenience and nutrition shouldn’t be a trade-off.
Yash grew up eating ghee-laden parathas like most of us. But when he moved to Mumbai, he noticed something unsettling. Healthy food was expensive, boring, and........