After a Personal Loss, This Founder Built a Startup Helping 60000 Families Understand Finances After Death |
How well do you know your finances? How many bank accounts does your parent or spouse hold? How many life insurance policies are in your name? How much does the fixed deposit your father opened in your name a year ago hold?
Most Indian families assume they know their finances — until they encounter a sudden accident, illness, or the death of a loved one.
In those moments, grief is often accompanied by confusion, paperwork, and unanswered questions. Family of Loved Ones (FOLO) was built for that space — not out of fear, but out of care.
On an ordinary day, FOLO feels reassuring — clean screens, neatly organised sections, and a simple promise: everything that matters to your financial life, in one secure place. But it is built for the moments no one prepares for — the sudden pauses, the unanswered questions, the times families sit together trying to make sense of what is left behind.
FOLO steps in when memory fails and documents are scattered, offering clarity when emotions run high. It is less about tracking numbers and more about ensuring families are not left searching for answers they did not even know they needed.
For Munmun Desai (42), FOLO’s founder, those moments arrived in 2022 with the sudden loss of her cousin brother. As grief settled in, she became the person her family turned to — the one expected to “know what to do”.
“In India, we don’t organise our financial lives, and we rarely share them with the people we love. We tell ourselves we’ll get to it someday, but if we don’t organise today, our families are left to struggle tomorrow,” says Munmun to The Better India.
With years of financial expertise behind her, she found herself piecing together fragments — bank accounts here, policies somewhere else, documents scattered across emails and folders. That experience stayed with her. It raised a difficult question: If someone like her felt lost, what happens to families who don’t know where to begin?
Founded by Vishal Purohit and Munmun Desai in 2024, FOLO, based in Mumbai, was built on the belief that financial clarity should not arrive only during a crisis. The app aims to turn uncertainty into preparedness and silence into shared........