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LDP’s effort to end gaffes speaks volumes about party’s decay

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Which warning are you more likely to heed? A: Don't lie. B: Don't be a liar.

A psychological experiment revealed that A did practically nothing to stop people from lying, whereas B proved overwhelmingly effective in discouraging them from doing it.

People are apparently more sensitive to being called out for who they are, rather than for what they do, according to "No wa Nanigeni Fukohei" (The brain is unfair for no special reason), the latest publication by neuroscience researcher Yuji Ikegaya.

Ikegaya gives examples of this based on the premise that the key to getting a desired reaction from someone is knowing how to phrase your request or demand.

"Please don't be a traitor"........

© The Asahi Shimbun