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VOX POPULI: Dreams roll out of capsule toy machines for children, adults

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12.08.2022

You feed coins into a “gacha gacha” vending machine, crank the handle and voila, you get a capsule toy.

I was astounded by how sophisticated the toys had become when I visited a specialty store in Kawasaki with my family the other day.

The toy reptiles and marine critters my child chose were incredibly lifelike.

The merchandise mainly went for around 300 yen ($2.25).

The market reached a record 45 billion yen in the year through March, representing a 70-percent increase from around two decades ago, according to the Tokyo-based Japan Toy Association.

Undaunted by the novel coronavirus pandemic and fewer children being born, manufacturers have harnessed the demands of adult consumers.

The........

© The Asahi Shimbun


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