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Rikunabi scandal highlights risks of exploitation of personal data

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People’s behavior is measured in various ways to produce all forms of data that can be used for commercial purposes.

But most people are not aware of what is occurring and remain vulnerable to uninformed and unapproved use of their personal data.

This real privacy risk in networked society was underscored by recent revelations about how Recruit Career Co. used data collected through a popular job-placement website it operates, called “Rikunabi," to make estimates of job-seeking students’ odds of declining job offers. It then sold the data to companies.

Recruit Career collected data of job-seeking students, such as their browsing history, through its Rikunabi DMP Follow service and analyzed the data with artificial intelligence to evaluate each student’s probability of declining the job on a five-point scale if a certain company offered to hire the individuals.

The forecasts thus made were sold to 38 firms for prices of 4 million to 5 million yen ($37,950 to $47,450).

Recruit Career says it showed users terms of service when they registered with the site and obtained their consent to use........

© The Asahi Shimbun