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Why Sony silently stopped selling phones in Australia

4 0 1
15.03.2019

After years spent trying to recapture the imagination (and money) of Australian consumers, Sony Mobile appears to have thrown in the towel.

Though the company hasn't made any public announcements, it's now become clear that no new Xperia devices are coming to the local market despite being made available overseas, and even previously released Sony phones will become increasingly difficult to find.

Global Sony Mobile president Mitsuya Kishida holds the new Xperia 1. Like the last two Xperia flagships, it will not make it to Australia.

It doesn't particularly come as a surprise, at least not to me. I haven't received a press release about a Sony phone since April last year. Since then, the company has released two flagship phones internationally — the Xperia XZ2 Premium and XZ3 — but neither have made it to Australia.

At MWC, the world's biggest technology convention for all things mobile, earlier this month, representatives from virtually all the major mobile brands reached out to offer assets and details about their new phones, but I heard nothing about the just-announced........

© The Age