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Sport has become such an unhappy business

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On Friday night players from the Melbourne Football Club ran through a banner littered with mean tweets and other social media commentary aimed at them by people who wanted to insult and demean them.

One comment, about ruckman Max Gawn read, “F--- me dead I’m sick of seeing Max Gawn.” Another called Melbourne captain Nathan Jones a “dirty dog”. Neville Jetta was called “a scum bag”, and Tom McDonald “a flog”.

The Demons run through their banner on Friday night.Credit:AAP

While the Melbourne campaign was directed at putting a stop to online trolls, the bigger issue concerns player welfare, which just might be the biggest issue confronting professional sport this century.

The current crop of athletes around the world are the wealthiest, most popular and powerful group of athletes in the history of sport. But, while money can buy many things, happiness is not one of them.

Last month NBA commissioner Adam Silver was asked how he would describe today’s group of super-rich, popular........

© The Age