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Ipsos poll: Labor will be nervous about these numbers - but it has a plan

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Bill Shorten has launched an election campaign for Australia's era of post-charisma leadership.

Instead of relying on charisma to get himself elected to government, he has set out a purpose. And in place of personal appeal, a pretty serious program.

Which is just as well. Australia doesn't love Bill. The government has been behind in the polls for three years yet the voters are hesitating on the cusp of embracing Labor.

Labor leader Bill Shorten is two weeks away from the election.Credit:Dominic Lorrimer

While the people's impression of the Labor leader is improving, he remains behind Scott Morrison in his popularity and in his standing as preferred prime minister, as Monday's Ipsos poll shows.

And while Labor remains ahead by 52 to 48 per cent on the election-deciding measure - the two party-preferred share of the vote - there is no momentum for Labor.

If there is any movement, it's back towards the Coalition. The Ipsos poll is the third of the three major national surveys in a week to show a shuffle of 1........

© The Age