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Would you send your boss a selfie in a skirt for a bonus?

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02.06.2019

Russian aluminium manufacturer Tatprof has made international headlines for paying its female staff to take seflies flashing their bare legs, and then send the pictures to their (mostly) male managers.

According to The Moscow Times, the flash for cash campaign, officially titled “Femininity Marathon” pays female employees 100 rubles ($2.20) to encourage them to wear skirts and make-up. Sending the selfie is reportedly required as proof of compliance.

One Russian company is very keen to see feminine "essence" in the workplace.Credit:Stocksy

Anastasia Kirillova from the company's department of corporate culture and internal communications, explained to Russian state-run news agency Sputnik, reported by the BBC, that the selfie campaign was inspired by the company’s concern – and I use that term loosely – for its female employees’ femininity.

“Many women automatically put on trousers, so we hope that [the campaign] will increase our ladies’ awareness, allowing them to feel their femininity and charm when they make the choice of wearing a skirt or dress,” Kirillova said.

The fretting over the female staff’s femininity feelings........

© The Age