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What's the backlash to Gillette's new ad really about?

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A few short months after Gillette shook the internet with an ad about toxic masculinity engaging with the #MeToo movement, the razor company is challenging stereotypes again.

Last week, Gillette Venus posted a picture of plus-size model and social media influencer Anna O’Brien loving life on a beach, wearing a bikini and a massive smile, across its various social media platforms with the caption: “Go out there and slay the day.”

Cue the trolls.

Faster than you could say “get a life”, the finest citizens of Cyberland had mobilised for a pile on, trying to outdo each other with their cruelty.

Some claimed the picture of O’Brien made them vomit. Others called her gross, lazy and weak. Other trolls took the time to post memes of men harpooning whales.

The day after O’Brien’s photo hit social media, Gillette dug in, defending its decision to run the ad and standing up for O’Brien.

“Venus is committed to representing beautiful women of all shapes, sizes, and skin types because ALL types of beautiful skin deserve to be shown,”........

© The Age