Dear Frozen, happy 10th anniversary. Disney, can we have something new now? The time has come to let it go.

I know I’m treading on thin ice here, weighing in on a film for which I’m not the target audience, but let me explain.

Frozen’s Elsa has become ubiquitous.

As we arrive at this anniversary, I find myself reflecting on the phenomenon that this Disney film has become over the past decade.

When it first blasted onto the scene in 2013, I was in my 20s: footloose and fancy-free, only vaguely aware of the tidal wave-sized obsession brought about by the film. Of course, I knew the songs. You couldn’t avoid hearing them (and still can’t) unless you were living under a pop culture-free rock.

This masthead once described the film and its soundtrack as the closest thing yet to “crack cocaine for eight-year-old girls”. And it was right. Now that I have my own little person who identifies as Elsa, I get it. Elsa is everywhere, like a sorceress casting a spell on the world.

Department stores still burst with Elsa dresses, electric toothbrushes,........

© The Age