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The way we watch sport

4 1 0
28.07.2019

OPINION: If there were ever any doubt that sport and business are inextricably linked, it's surely been put to bed after this month's world cups.

New Zealand's productivity levels will have taken a hit as cricket and netball fans staggered through the workday after little rest following late-night (early morning) viewings.

While work may have slowed, the economy – at least in some parts of the world – likely got a boost. The global sports industry is estimated to be worth as much as US$700 billion (NZ$1.04t) a year.

Its growth, which has been been outstripping that of most countries' GDP, is in part down to increasing female viewership and the rise of technology and social media, which has allowed people to connect with games and players across time zones.

READ MORE:
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* Sailing, judo, triathlon raise concerns about Tokyo Olympic preparations

The upcoming Rugby World Cup is projected to be worth about US$1.9 billion to Japan's economy –........

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