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Improving knowledge about Asia

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OPINION: We've just released the findings in our tracking survey New Zealanders' Perceptions of Asia, our annual mood-check of how New Zealanders feel about Asia.

The Asia New Zealand Foundation has now been carrying out this national survey for 22 years. It tells a story of how New Zealand's engagement with Asia has changed over time, including through demographic change.

For the first time, nearly half of respondents say they know at least a fair amount about Asia. It seems we are approaching that magic "majority point", following years of a general upwards trend.

One big driver of the change is in those under 30. Importantly, while mainstream media remains a key way of learning about Asia, we are seeing in this younger demographic the ripple effect of pop culture, social media, the influence of peers, and cheaper travel.

* Māori at an advantage in engagement with Asia trade
* Kiwis' knowledge about Asia is still surprisingly low
* Simon Draper: We aren't recognising Asian children's potential
* Simon Draper: Why are we afraid of Asian investment?

Younger people are connected to Asia in more ways and their........

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