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Spark may get Rugby World Cup shock

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OPINION: Cast your minds back to 1999.

The internet was in its formative years and we were all surviving on painfully-slow 56k dial-up modems.

And despite this lack of speed, an infamous file-sharing program called Napster exploded on to the scene. Within its two-year lifespan, it brought a multi-billion dollar music industry to its knees.

Sales of CDs halved within a few years. And there was nothing anybody could do.

* 2degrees and Vocus attack Spark for failing to release Rugby World Cup wholesale offer
* Fans support Spark's prices for RWC 2019
* Spark Sport names its Rugby World Cup price

The secret was out. Anyone with an internet connection, no matter how slow, could download practically any song for free. Without going to the shops, without even leaving their house.

Why am I telling you this? Because it demonstrates just how quickly technology can change an industry. And I think TV will be the next giant to fall.

It's already happening.........

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