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Google ends Inbox, Google+

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OPINION: Google this week finally put an end to two of its "game-changing" online platforms. Inbox and Google are both officially dead.

The impact that Inbox and Google had on the internet are very different. Inbox served a purpose and positively impacted the way we all – or at least some of us – use email.

Google on the other hand. Well. It got off to a bright start, then died a very slow death.

Let's start with Inbox. Email is a weird technology. No-one likes it. It's inefficient. Lawless. Impossible to stay on top of. And yet somehow, it won't die.

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Brands have been trying to kill or fix our broken relationship with email for over a decade. Inbox, launched in 2014, was Google's attempt. And despite shutting down this week, it achieved a lot.

Inbox's integration of AI, suggested quick replies, the ability to snooze and set reminders are all innovations that started life in Inbox. They now find a new home in Gmail proper. So there's no need to get to upset about the closure of Inbox.

Overall, Inbox was a solid effort by Google and is something we can look........

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