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Apple sets record June quarter

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OPINION: On the face of it, it looks like bad news for Apple. iPhone sales no longer account for half of the company's total revenue.

Last year, iPhones brought in US$29.47 billion (NZ$45b) in revenue in the second quarter to June 30. This year that figure dropped to $25.99b.

Which, quite frankly, is still a massive number. So big, in fact, that if Apple were to just sell iPhones and nothing else, the company would still rank in the top 30 companies on Fortune 500.

The headlines don't paint an accurate picture though. iPhones aren't selling as prolifically as they once were for the simple reason that people are holding on to their devices for a lot longer.

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There could be several reasons for this.

Maybe it's because Apple has........

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