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What the hell, Hell?

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OPINION: What the hell, Hell Pizza?

Its been a while since you've pulled a stunt but this latest one has surely got to be a mortal sin doesn't it?

The company that trades off the Seven Deadly Sins has incurred the wrath of many by confessing that the patties it has been selling on its new burger pizza were a plant-based creation from US company Beyond Meat.

What's worse is the Pride it took in announcing it wasn't an error – but a stunt claiming it wanted to introduce customers to alternative proteins in an unexpected way.

* Hell Pizza at legal risk over covertly dishing up Beyond Meat burger patties - lawyer
* Burger Culture introduces vegan patty to encourage less meat consumption
* Boxing Day Movies: Your guide to what you can see in Kiwi cinemas

Unexpected? How about blatantly trickery?

And we know what happened when Eve and the Serpent tricked Adam into eating apple – yes, all hell broke loose.

The New........

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