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Paul Berton: Bet you won’t read this till the end

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29.03.2019

If you are reading this column online at thespec.com, there is a reasonable chance you won't finish it.

I can't say that's the case if you are reading it in print; I simply don't know.

But news organizations are getting good at measuring how many articles digital subscribers read, how long they spend with each, whether they read to the end ...

The information can be sobering. Writers must have huge egos to thrive; if we don't think people are reading, it's hard to go on.

So having data that tells us most people don't even finish reading what we're writing can be discouraging. But it can also be helpful.

Why aren't you reading this article? Or why did you start reading it........

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