.css-1m2rp1p{color:#34b8b5;}Asian Angle | How to win an election in Thailand: stage a rebrand, rely on rural votes

.css-1c6uqr6{color:inherit;font-weight:inherit;font-size:inherit;font-family:inherit;line-height:inherit;overflow-wrap:break-word;}Prime Minister Anutin Charnvirakul put Bhumjaithai’s technocrats centre stage, while letting provincial barons run the real campaign

Prime Minister Anutin Charnvirakul put Bhumjaithai’s technocrats centre stage, while letting provincial barons run the real campaign

An iconic “Gang of Four” poster defined the Bhumjaithai Party’s 2026 rebrand.

Bhumjaithai had previously placed little emphasis on political rallies or showcasing technocrats. Its default mode was to cultivate and mobilise support through strong patronage networks maintained by a group of in-house provincial barons.

© South China Morning Post