A Hooters logo on a San Diego restaurant on Aug. 2, 2025. Pranksters have posted signs in Mill Valley and Healdsburg, Calif., appearing to announce upcoming Hooters locations.

Earlier this month, an unlikely banner in the parking lot of Mill Valley’s recently closed Whole Foods caused a kerfuffle: “Mill Valley Proudly Welcomes Hooters,” it brashly declared. While this was ultimately determined to be a prank, another North Bay town has now become the supposed target for a location of the chain, as first reported by the Press Democrat Thursday. On Monday, photos of signs announcing a Hooters opening in Healdsburg made the rounds on Facebook. 

“Well the Rite Aide vacant building is becoming a HOOTERS!” read a Facebook post with the photos, leading to a flurry of surprised comments.........

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