Calif. theme park turns old IP license into new themed land |
Bugs Bunny midway people and characters for Looney Tunes Land at Six Flags.
Six Flags is giving one of its oldest licensing agreements a facelift at a California property. On Tuesday, the company announced the transformation of Bugs Bunny World at Six Flags Magic Mountain into Looney Tunes Land, scheduled to open in summer 2026. The goal of the refresh is “to evoke the warm, nostalgic feelings of the Chuck Jones era of Looney Tunes,” the park said in a news release.
The company acquired the rights to use the characters when it bought Marriott's Great America in 1984, according to Theme Park Insider. At the........