A 40-year-old Iran tariff quietly built America’s pistachio empire |
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A 40-year-old Iran tariff quietly built America’s pistachio empire
Benefiting off viral trends, like Dubai chocolate, has been actually decades in the making
Published May 6, 2026 6:30AM (EDT)
From Dubai chocolate to lattes, pistachios are having a moment. Of course, the nut itself has been cultivated for thousands of years in Persia, modern day Iran, where pistachios are still the country’s number one commodity crop. But the United States has only grown them commercially for 50 years. The U.S. now produces the lion’s share of pistachios globally — despite their relative newness for American farmers.
The tagline on a bag of salt and pepper pistachios in my cabinet reads, “300-year-old recipe — reborn in California.” That short phrase aptly describes how one U.S. state overtook hundreds of years of Iranian market power in a matter of decades.
Pistachio’s ubiquity is also new as the nut trickles down from TikTok virality to mass market explosion. What was once an occasional snack and ice cream flavor choice became a typical presence in coffee shops, bakeries and grocery stores all over the world.
Pistachio cold foam now perches atop iced coffees from nationwide chains, Dubai chocolate knock-offs sit at every grocery checkout........