There's been a lot going on this week so you may have missed Donald Trump introducing his latest business venture on Monday. You read that right. He may be in the final stretch of his third presidential campaign but he found the time to formally introduce his latest money-making scheme to the public. And what a scheme it is: The Trump family is getting into the cryptocurrency game.

It's obvious that Trump was completely clueless about how his new business, called World Liberty Financial, works. When asked during a conversation on Elon Musk's X on Monday why it is so important for America to lead in cryptocurrency, the former president started talking about how AI requires a lot of electricity. (Luckily he didn't digress into shark attacks.)

Later he extolled the expertise and brilliance of his 18-year-old son Barron, who he said has "four wallets" and is named as the new company's “DeFi visionary” (that stands for decentralized finance.) Trump himself is the “Chief Crypto Advocate" and Trump's oldest sons, the alleged movers and shakers of this deal, are both called “Web3 Ambassadors."

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The Trumps have a couple of very interesting partners in this new venture, exactly the kind of people you'd expect a president to be involved with. The first is a self-described "dirtbag of the internet" named Chase Herro who once famously said of the crypto market, “You can literally sell s—t in a can, wrapped in p—s, covered in human skin, for a billion dollars if the story’s right, because people will buy it. I’m not going to question the right and wrong of all that.” The other partner is........

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