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Model Matthew Camp wants his brand to be "an IV-drip into the consciousness of gay youth"

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Matthew Camp is an internet sensation. He has more than 566,000 followers on Instagram (not entirely SFW) and had to create an onlyfans site, where more explicit content than that of his Twitter feed can go, since he’s partial to showing off his body. Camp also has a fragrance line (“8.5” and “Transgression”) and a podcast (“Happie Camper Show”). He is now the star of “Camp Chaos,” a documentary project that was created by Corey Krueckeberg, who helmed “Getting Go: The Go Doc Project,” which introduced Camp to many of his legion of fans.

“Camp Chaos” is playing at the Inside Out Film Festival in Toronto May 31 before having its U.S. premiere at Frameline in San Francisco June 28. The episodic series has its star recreating a “formative sexual experience,” which he recounts in voice-over. He Skypes with a handful of men, “auditioning” them to determine who will help him relive his first fantasy in an 18-minute sequence that is stylishly filmed.

Camp may be a passionate sexual partner, but this documentary project shows a gentle side to the gay sex god. He gardens (in the nude), he paints, he mixes cologne, he even plays the guitar and sews. (Not at the same time).

In a FaceTime chat, the perpetually shirtless Camp spoke with Salon about sex, making “Camp Chaos,” and what turns him on.

You are an internet sensation, a cologne maker, and podcast host. How did you develop the Matthew Camp brand, which has generated a legion of loyal fans?

Yes, they are very dedicated. I haven’t had a clear plan on what I wanted to do with my life other than that I wanted to have impact on culture. I started making clothing and was into fashion as a kid. I liked how much you can change someone’s view of you by adorning elements of fashion. I don’t make that much clothing anymore, just costumes for drag queens. The........

© Salon