Former president, now presidential candidate and the world’s most famous defendant Donald Trump dropped the Never Surrender high-tops at Sneaker Con in Philadelphia last Saturday. This marks the end of Sneaker Con, for me at least, but we’ll get to that.
Various outlets have reported that Trump may have released the shoes to pay for his massive legal fees. If this is true, then he’s going to have to crank out a lot more, because only 1,000 pairs of Never Surrenders were produced with a hefty price tag of $399. The shoes sold out, bringing in $399,000 not counting production cost and taxes. The fraud judgment against him in New York is $350 million.
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The Never Surrender is the ugliest shoe I ever saw in my life – and trust me, I’ve crossed paths with tens of thousands of sneakers. Never Surrenders are gold high-tops with a round toe box. The midsole is white and there’s an American flag stretched across the back. They look too flat to hoop in, too ridiculous to style, too stupid to wear with jeans and too gaudy to take seriously.
Here are six things I’d rather do then wear a pair of Never Surrenders:
I’d rather die, than be caught wearing a pair of Never Surrenders and apparently so would Trump. I haven’t even seen any video of Trump wearing his own hideous shoes, which is the No. 1 rule in sneaker culture and Business 101 in general, when you are the face of a product. You need to be seen enjoying that product. Imagine Elon proudly not driving his Tesla. You’ll almost exclusively see Michael Jordan in Jordans, unless he’s wearing dress shoes (which also may be Jordans) and there are dozens of stories on the internet told by celebrities who foolishly pulled up to Jordan events or functions not wearing Jordans. I’ll sum them all up for you in one line; you find some Jordans to put on or leave. But I wouldn’t expect Trump or any one on his team to understand the ways in which one should properly promote a sneaker, because they are outsiders.
I was born into Nike culture.
Back in 1985, the water pressure in the bathroom sink was strong enough to break toothbrushes, and maybe bones. It was four of us in a one bedroom, but we housed up to 10 people at times who all shared that sink, which always told me when my dad was home. You see my dad was the only one that turned the faucet up to the highest........