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Boots Riley’s zany love letter to theft

16 0
22.05.2026

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Boots Riley’s zany love letter to theft

In "I Love Boosters," Keke Palmer's brigade of bandits makes labor uprisings into next season's hottest trend

Published May 22, 2026 1:30PM (EDT)

A few months back, I made the mistake of trying to buy a product from Target, a store where products are sold — allegedly. It was barely noon, but I’d already flown halfway across the country on an early flight to visit my parents for the holidays, and spent two hours in a rental car driving from the airport. Exhaustion was setting in, but the deodorant I’d packed needed to be replaced, so I found myself roaming the body care aisles, wincing under the fluorescent lights as my patience rapidly grew thinner.

It was unusually difficult to locate my brand, which I eventually realized was because it was hiding inside a plastic lock box, just in case a band of perfume-pilfering deodorant delinquents happened to breeze through town. Accessorizing the lock box was a button with bold white lettering screaming at me to “PUSH FOR ASSISTANCE.” I did as told,and was met with a robotic voice echoing the button’s sentiment every five seconds. Help was on the way, God’s voice assured me. It was not.

My assistance never came, and the deodorant was never purchased. It stayed inside the lock box and my business went elsewhere. Loitering in the body care aisle of a big box store, hoping someone will arrive to quell the robot’s tone so you can move through the world odor-free, is a uniquely modern humiliation ritual. Making a “CVS run” for toiletries has turned into a “CVS crawl.” It’s virtually impossible to be in and out of a store in five minutes.

Everything — even the things you’d never imagine that anyone would care to steal — is locked........

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