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'Feminist upgrade’ takes on ‘misogynist nonsense’: ‘Birds of Prey’ is teaching filmmakers exactly how NOT to sell a movie

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08.02.2020

‘Birds of Prey’ should be a movie that sells itself. Margot Robbie is fresh off a role in the hit ‘Once Upon a Time in Hollywood’, DC just proved R-rated comic books movies can really blow up at the box office with ‘Joker’, and ‘Prey’ is a spinoff of 2016’s ‘Suicide Squad’, a movie that was already a financial hit with audiences (though not a favorite of critics).

DC’s latest comic book movie, though – in theaters this Friday – is already raising red flags. With a production budget of nearly $100 million (and a print and advertising cost that likely matches that), ‘Prey’ is being projected to earn $110-$120 million worldwide on its opening weekend, with around $50 million of that coming from the US.

For perspective, ‘Squad’, the first film to star Robbie as ‘Batman’ villain Harley Quinn, opened to over $130 million in the US alone. And with reportsindicating presales for ‘Prey’ are underwhelming, the flick could end up even worse off than the dire predictions are currently suggesting.

So what’s the problem?

All the hashtags

It’s tough to see the title ‘Birds of Prey’ pop up without sensing some virtue signaling right behind it.

Actor Ewan McGregor, who already bragged about his character being partly........

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