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For-show female empowerment & gender fluidity are simply the latest instruments of corporate capitalism (By Slavoj Zizek)

12 70 0
06.11.2019

In one of the latest anti-objectification messages, women’s razor brand Billie ran an ad timed to Movember (the annual ‘mustache month’ event), proclaiming that “women have mustaches too” and should not be ashamed to grow them out. It looks like a step in the right direction of gender (identity) equality – but is in fact a drive fueled by the big corporations that do not want people to challenge the existing status quo in more substantial ways, world-renowned philosopher Zizek believes.

Here are his further thoughts on the issue:

I think this is a part of a larger phenomenon, which follows this logic: if women try to be beautiful or to obey the models of beauty in a traditional sense they objectify themselves for men. So women should re-appropriate their bodies in the sense of admitting them in their everyday ugliness – hair, fat, whatever – to de-mystify their bodies, to show that a woman’s body, especially sex organs, is not what they are for the gaze of men but has its own positive function that should be appropriated by women because women cannot be reduced to being objects for men.

One the one hand, I agree with the women’s feeling of oppression but I see a problem with this logic. Let’s face it: sexuality as such involves a certain degree of self-objectification. For example, when I engaged in sexual activity, when I embrace a naked person that I love, I abstract (and that is the imminent logic of sexuality) from all the nasty things that are part of the human body – bad odors, remains of dirt etc. I minimally idealize, in a way, the other’s body. Without this, we approach de-sexualization.

In spite of all the talk about free sexuality liberated from binary heterosexual restraints, what we are basically dealing with here is an attack on sexuality as such.

We all know that human sexuality is not just........

© RT.com